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Toyota Has a Curious Justification for Not Selling Any EVs

Posted by Megalith 3:45 PM (CDT)

Sunday March 17, 2019

Toyota is one the biggest automakers, but it doesn’t sell a single fully electric vehicle in the United States. Why is that? According to vice president of research and development for Europe Gerald Killmann, it has all to do with battery production -- or the lack thereof. Toyota’s manageable supply can only allow for either 28,000 EVs or 1.5 million hybrid cars, and they’ve chosen the latter for being the more environmentally sound choice. Critics say the automaker is making excuses for terrible business decisions that have forced it to the back of the EV race.



...the calculation seems to assume that for every hybrid sold, a fully gasoline-powered car would be taken off the road. In reality, many Toyota hybrid buyers are replacing a Toyota hybrid. And, based on Toyota’s own revelation that they are losing Prius drivers to Tesla, it stands to reason that many Toyota hybrid drivers would jump at the opportunity to transition to an all-electric Toyota. Ultimately, Toyota's strategic decision to invest in gasoline-electric hybrids and bet on fuel cells in the long term is the reason that it isn't currently producing any electric cars.


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