Posted by Kyle 9:01 AM (CST)
Monday February 12, 2018
This may come as a shock to you, but all the young'uns are starting to decide that Facebook is not cool any more. The digital measurement firm, eMarketer in the UK, predicted a drop in usage by the 12 to 17 year old user group in 2017 and they were only partially right. It 2017 the actual drop was 9.9% which equates to 1.4 million users. Further they found that about 2.8 million user under 25 abandoned the service and think that rate of loss will continue for 2018. Snapchat and Instagram are still flourishing.
"We see teens and tweens migrating to Snapchat and Instagram. Both platforms have found success with this demographic since they are more aligned with how they communicateâ€”that is, using visual content. Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engagedâ€”logging in less frequently and spending less time on the platform," said eMarketer senior forecasting analyst Oscar Orozco. "At the same time, we now have ‘Facebook-nevers’â€”children aging into the tween demographic who appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram."