Adobe Launches Programmatic System to Automatically Place Ads

Posted by Montu 1:30 PM (CST)

Monday November 13, 2017

For a new ad campaign dropping today, Adobe Systems placed all its eggs in the programmatic basket. In doing so, the software giant wants to illustrate its belief that such automated buying processes will soon become the only way to effectively place ads. Sounds interesting, but I wonder how many vulnerabilities this little jewel is going to have? Thanks, scojer!

Adobe used its own programmatic software (Adobe Advertising Cloud, part of Adobe Experience Cloud) to place the ads, and the company is completely transparent when offering that service to other brands and agencies, said Keith Eadie, vp of Adobe Advertising Cloud.