Microsoft's Original Xbox One Goal Was To Sell 200 Million Consoles

Posted by Megalith 1:00 PM (CDT)

Saturday October 01, 2016

They’ve got a long way to go if that is true, since the console may have only passed 20 million units this year. This would explain why they were obsessed about making the Xbox One an all-encompassing media box of sorts.

The goal that the team had was to figure out how could we sell 200 million game consoles," Spencer explained. "We've never seen a console sell that many units. The biggest individual console, the PS2, did 120 million or something like that. [Ed. Note: Sony announced in 2011 that the PS2 had shipped 150 million units worldwide]. The approach the team took was people are moving to OTT Video Services [over-the-top, like Netflix and Stan] and television’s getting disrupted--and if we could build a console that could be at the center of this transition and really embrace not only people playing video games, but also people with the changing habits in television, you really take the console market and the gaming market and you expand it potentially."