ASUS ROG Ranks No. 1 in Gaming Laptops with 40% Global Market Share

Posted by HardOCP News 7:42 AM (CDT)

Wednesday August 10, 2016

ASUS today announced that it has solidified its position as the number one gaming laptop brand worldwide, according to sales data compiled by GfK Group, an independent market research company. For the second consecutive year, ASUS gaming laptops with NVIDIAآ® GeForceآ® GTX Series graphics cards have the largest global market share based on unit sales. In separate research, gaming research firm Newzoo found that ASUS is the top PC gaming brand in the US market.

For the second year in a row, ASUS gaming laptops with NVIDIA GeForce GTX Series graphics cards topped the global sales market, according to established market research firm GfK Group. GfK Group’s data for the NVIDIA GeForce GTX-powered laptop segment shows that the global market share for ASUS gaming laptops was 40% based on sales from January-June 2016, which equals the 40% share the company recorded in the same time period last year. This figure is more than the combined share (36%) of its three major competitors, with the closest competitor only registering a 13% market share. ASUS gained considerable growth in the Middle East, Turkey and Africa (META) and Asia-Pacific (APAC) markets, with a 43% and 36% market share respectively. Market share figures for both these markets have increased by five percentage points compared to the same period last year.