is reporting that the future of multi-channel networks is in question, as thousands of creators are purged from Fullscreen, Ritual, BBTV, and more MCNs. Starting a few weeks ago, Fullscreen started dropping creators from their network, seemingly without cause, however now, in an an email, Fullscreen told one of its former creators that they had been dropped because of "a decision that comes from YouTube and is out of our control."
Messages from Howard Pinsky, director of creator marketing at Fullscreen posted on a public Discord had this to say:
"YouTube is 'forcing' all networks to remove creators that are at risk of violating terms of service (copyright issues, misleading thumbnails, etc)," Pinsky said, according to a screenshot of that message. "This isn't a decision from the networks, but one from YouTube. They're really starting to clean up the platform. Fullscreen (and other networks) have zero say in this. This is a decision from YouTube. From what they explained to us, many channels that posed a risk of violating YouTube's terms of service, even if no strikes were present, were released."
While I've never understood the point of an MCN for 99% of creators, this is still yet another way YouTube is driving smaller channels off it's platform. I'm still hoping that Pornhub comes out with a "Youhub" or something for people to migrate to
. Thanks to @cageymaru for the story.
Posted by rgmekanic 5:04 PM (CDT)